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How to Get Your Product into ChatGPT Product Discovery and Attract New Customers (Step-by-Step Guide)
- David Ciran
- Jul 15
- 5 min read
Updated: Jul 16
Yesterday, I was searching for an invoicing tool and, instead of Googling, I simply asked ChatGPT. Within seconds, I had three tailored recommendations — including pricing, features, and why each tool suited my needs best.
This isn’t the future. This is the present. And if your product or service isn’t appearing in these results, you’re missing out on customers.
In this article, I’ll show you how to register your product with ChatGPT Product Discovery, why it’s a must-do in 2025, and how to maximize its potential — no technical skills required. Plus, we’ll cover common mistakes, success stories, and how it compares to Google Ads.
What is ChatGPT Product Discovery and Why Should You Care?
Since May 2025, OpenAI has allowed businesses to showcase their products or services directly in ChatGPT’s results. It works similarly to Google but with a key difference — results are personalized, conversational, and seamlessly integrated into user dialogues.
Imagine this:
A user types, “I need an invoicing tool for small businesses with recurring payments.” ChatGPT not only suggests tools but explains why each fits, compares prices, and can even guide setup.
The result? High-visibility exposure without paid ads — right when customers are actively seeking solutions.
Who Benefits Most?
If your offering solves a specific need, ChatGPT is fast becoming the go-to platform for discovery. It’s ideal for:
Small and medium-sized businesses — competition is still low.
Service providers (lawyers, consultants, coaches) — AI explains why your service is relevant.
SaaS and digital product creators — direct connection with potential users.
E-commerce with niche products — AI excels at finding specific items.
Pro Tip: The more specific your offering, the better your results. ChatGPT shines at matching precise user needs. For example, if you offer Airbnb management software, you could dominate queries like “Airbnb management tool.”
How Does ChatGPT Select and Display Products?
Understanding the system helps you optimize your product effectively:
Product Display: ChatGPT shows products in visually rich carousels in response to purchase-related queries, including product details and links to purchase pages.
Product Selection: Products are chosen based on user intent, factoring in customer ratings, price, ease of use, and specific user criteria. ChatGPT uses structured metadata and third-party content.
Descriptions and Tags: Simplified product names, descriptions, tags, and review summaries are generated for clarity, based on third-party data and model observations.
Pricing: Prices come from third-party providers but may not always reflect the lowest option. Price and delivery updates may lag.
Merchant Selection: Clicking a product reveals a list of merchants, based on metadata without re-ranking by price.
Feedback: Users can provide feedback to improve the experience, and OpenAI is exploring direct product feed submissions from merchants.
Practical Tip: Ensure your product information is accurate and up-to-date. High-quality metadata (description, price, reviews) boosts your chances of being recommended.
How to Optimize Metadata for ChatGPT Product Discovery
Quality metadata is key to getting recommended. Here’s how to optimize:
Accurate Description: Write concise, feature-focused descriptions (e.g., “Invoicing software with recurring payments and tax compliance for small businesses”).
Relevant Tags: Use specific tags like “SaaS for small businesses” or “e-commerce tool.”
Current Pricing: Regularly update prices to reflect reality. Outdated prices can deter customers.
Ratings and Reviews: Encourage customer reviews. High ratings enhance credibility.
Localization: Specify availability in your target market (e.g., “Available in the EU with multi-language support”).
Example: For an invoicing tool, your description might be: “Automate invoicing with recurring payments and accounting integration. Rated 4.8/5 by 200+ users.”
How to Register Your Product with ChatGPT (Step-by-Step)
Good news! Registration is simple and takes just a few minutes. Here’s how:
Fill in basic details about your business and product (name, description, price, website link).
Submit for verification — OpenAI will notify you when registration officially opens.
Practical Tip: Double-check your details before submitting. Errors in descriptions or pricing can reduce your recommendation chances.
Want to streamline the process? Download our PDF checklist for ChatGPT Product Discovery to ensure you’ve covered everything.
Common Mistakes to Avoid When Registering
To ensure a smooth registration, steer clear of these pitfalls.
Inaccurate Information: Avoid generic or outdated descriptions. Instead of “invoicing tool,” use “invoicing tool for small businesses with tax support.”
Missing Reviews: Products without ratings appear less trustworthy.
Poor Categorization: Choose specific categories (e.g., “SaaS for small businesses” instead of “software”).
Ignoring Localization: Specify your product’s availability and language support to target your market.
Tip: After registration, regularly update your product profile on OpenAI to reflect changes.
Success Story: How a Business Boosted Revenue by 20%
Consider a niche e-commerce store selling eco-friendly products. After registering with ChatGPT Product Discovery, they appeared in results for queries like “eco-friendly cleaning products.” With optimized metadata (descriptions, tags, reviews) and localization, their website traffic increased by 15% and revenue by 20% within three months. The key? Regular price updates and encouraging customer reviews.
Want similar results? Register your product today and stay ahead of competitors: ChatGPT Product Discovery.
ChatGPT Product Discovery vs. Google Ads: Which is Better?
Factor | ChatGPT Product Discovery | Google Ads |
Cost | Free (affiliate model) | Paid advertising |
Recommendation | Organic, relevance-based | Budget-based |
Targeting | Personalized, conversational | Keywords, demographics |
Visibility | Carousels with product details | Text or visual ads |
Localization | Supports local products | Requires manual setup |
Conclusion: ChatGPT is ideal for businesses with limited budgets seeking organic visibility. Google Ads suits rapid, budget-driven campaigns. For best results, combine both.
Why It Works
ChatGPT excels at understanding specific problems over broad categories. Registration offers:
Visibility Without Ads: You’re recommended organically.
Direct Customer Reach: Users are actively seeking solutions.
Competitive Edge: Many businesses are unaware of this opportunity.
AI Power: Smart recommendations based on context.
OpenAI reports over 1 billion monthly visitors (2025), making it a massive opportunity for businesses.
How It Fits into Your Strategy
Registering with ChatGPT is just the start of using AI as a sales channel. Next steps include:
Automated Responses: Create custom GPT agents to answer queries.
Website Integration: Connect ChatGPT with forms or CRM systems.
Personalized Conversations: Use AI for targeted customer communication.
Conclusion: Why Start Now?
If you have a product or service solving a specific need, ChatGPT is becoming the place where decisions are made. Registration takes 10 minutes, is free, and can connect you with customers you’d otherwise miss.
My Recommendation: Register your product with ChatGPT today to attract new customers for free: ChatGPT Product Discovery.
Frequently Asked Questions (FAQ)
Q: I’m not tech-savvy — can I handle registration?
A: Yes, it’s a simple form-based process. No coding required.
Q: What if I change my offering?
A: You can update your product anytime via OpenAI’s interface.
Q: Is there too much competition?
A: No, early registration gives you an edge. ChatGPT often recommends multiple products.
Q: How much does it cost?
A: Registration is free. You only pay for sales via the affiliate model.
Q: Does it work for local products?
A: Yes, ChatGPT supports local products and services with proper localization.
Q: How do I know it’s bringing customers?
A: OpenAI provides basic stats. Use utm_source=chatgpt to track conversions.
Q: What if ChatGPT recommends competitors?
A: It may, but multiple products are often suggested. Quality descriptions and ratings boost your chances.
Q: Do I need an e-commerce store?
A: No, any product or service orderable online qualifies.
Q: How does it differ from Google Ads?
A: ChatGPT offers organic recommendations based on relevance, not budget.
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